Frontify Creativity in an AI World 2024
Frontify and Adweek explore how generative AI is reshaping creativity in branding and marketing through interviews with six industry experts.
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The report examines whether AI acts as a creative partner or replacement, surfacing tensions around idea quality, homogeneous output, regulation, and the irreplaceable role of human judgment. Key findings include that 49.5% of creatives remain unsure of GenAI's greatest opportunity and 38% of freelancers have yet to adopt it.