Zapier Brand Guidelines 2023
Zapier brand guidelines covering vision, audience positioning, and design system for the automation platform serving small to mid-sized businesses.
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The 21 slides include belief statements, audience segmentation for automation accelerators, a 10-color palette (Orange, Earth, Moss, Night, Lavender, and five supporting tones), Inter and Degular Display font specifications, an iconography system with outline and filled variants, product interface examples, and a photography spectrum organized by Attract, Engage, and Retain campaign goals.