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D&AD Annual Trend Report 2023

Cataloguing creative patterns from 12,000 entries and judgments by 300+ jurors, D&AD's Annual Trend Report 2023 synthesizes seven emergent trends and five enduring themes observed across two Black Pencils and 69 Yellow Pencils. The report highlights trends such as Joyful Surrealism, Open-Source Casting, Ownable Iconicity, Preserving the Past, Pay It Forward, Augmentation for All, and early generative AI, and recommends ethical partnerships, rigorous storytelling, and long-term community commitments

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