AsiHome Brand Guidelines 2024

AsiHome's 2024 brand guidelines cover the identity system for this home goods brand across 26 slides. The logo appears in primary and dark-background variants with scaling rules. The color system has two primary colors, Jacko Bean and Burnt Crust, plus four secondary tones, Ocean, Lush, Sun, and Sand, with Jacko Bean specified at 45% of usage. The primary typeface is Neue Haas Grotesk, with bold headers and lighter weights for body text. Visual style uses a square motif to frame imagery. Mockup applications include catalogs, business cards, and stationery.