Highsnobiety Research Report 2020

Highsnobiety's IN FAKE LIFE (Q3 2020) is a research report on how COVID-19 disrupted the experience economy, drawn from a 652-reader survey (80% aged 18-34; North America 42%, Europe 37%, APAC 14%) and 11 expert interviews. Key findings: 83% shopped as much or more during lockdown; 57% said virtual events can be memorable, but 35% attended none; only 2% prefer socializing online. Work (49%), movies (45%), and shopping (44%) ranked as the most uploadable activities. Spontaneity, mass gatherings, physical touch, and holistic activation stayed largely irreplaceable. Experts include Daniel Arsham, Chris Dercon, Amar Lalvani, and Krissy Jones.